ET Halloween Bash!

A preview of it! I was the Chinese Vampire! HAHAHA. More to come when the pictures come in.

Have you ever dream of this man?

Yes, this is a big deal in the internet and discussion forum! Many have said that they dreamt of this man and there are people who actually fell in love with him because of his gesture in the dream.. though he is not exactly the best looking person around. (I bet you agree!)

A psychiatrist has found out that many of his patients as well as his colleagues' patients who go through recurrent dreams actually dreamt bout this guy!

Check it out here and read about what people said about him in their dreams as well as the explanation of this.

Have you dream of him too? I have not! (yet)

Creativity

Advertising Jobs = Glamourous?

Is working in advertising industry as cool and inspiring as the above ad seems to be?

People tend to have this misconception that when you work in advertising agency, be it creative or media.. you are on the way to the arty-farty and cool track of life. I beg to differ!

Advertising of course, looks extremely glamourous and is the mastermind of all the pretty, inspiring, breath-taking kind of adverts that we see almost everyday, in different forms.

But.. it's really not as glamourous as it will be! The ideal set up will be in the creative team.. you have an art-director, directing the visual of the artwork to make it looks good. The creative director will be there to provide the "Big Idea", Copywriter to write sentencesand contents that will link consumer up with the brand and so forth! Yes, dream on my friends.. Pretty much we like to have that happening.. customer is the key to your success!

Customers are now the art director, creative director and copywriter all put in 1! They are the one who make it a trend in advertising that long hours are required and OT OT OT is so familiar to us.

The only time that those 3 workers come in place with a show of their talents are when they are pitching! A normal pitching for the account will cost the agency USD $20,000 or more.. If you are working for a smaller agency.. forget about it.. No point having them.. just get a designer who is well proficient in adobe's function.. If you are working for a big agency.. good! but the risk of getting whack if the deal is not yours to take in the end.

BUT.. BUT.. BUT.. It's still my passion in Advertising.. Well, any job is the same.. Your passion last you through your job.. I'm still looking for the kind of work within the agency that will keep me pumping.. because it's kind of mundane to be in the media department.. handling the countless requests of ads to be posted on the Major Papers.. I would love to move to creative side.. but first.. let me get on with my dummies for adobe photoshop/illustrator etc first. If it doesn't work.. i will be looking at you.. Marketing in the Bank. That's another part which i would very much love to be in!

My Job Scope: Media planning and buying + surfing net

Hey hey hey! It has been a week of work @ my new workplace, Starlight Advertising and i don't know what's my feeling of this job.. Reasons?

Pros:

The people are nice, bosses are nice! They have helped me to adapt very well to the office. The office is located @ Ubi and this is a plus-plus point for me! For the past few days, i woke up at 8am and find myself in office by 9am. It's like an envious routine the rest of my colleagues are talking about. The food is good, and basically.. down here.. i get to do whatever i want as long as i finished my work!

Cons:

The people here are kind of "old"? OLD as in.. really old! Guess what.. the long service award goes to Michael, who have been working in Satrlight for 45 years.... and going strong! Scary man..

So what do i do in the office?

Basically for now.. i'm in charge of booking advertisements for client's in classified ads which i will slowly move on to booking of media space in magazine, tv, radio or outdoor ads! Yes, it's kind of boring for the start because everyday i have to deal with a lot of paper work which i really hated.

And of course, more than the paper work is the eye for details to make sure everything goes on smoothly for the ad to finally be published!

Well, i do scheduling as well for monthly clients.. and we got quite interesting base of clients ranging from all the cheena companies..... to the likes of Robinson, Prima, NEA, MCYS and many many more! The boss was telling me that they once did an ad for CHC too! For receiving the ISO!

Well, i believe there's more for me to learn but.. haha my feeling is that.. i will learn as much as i can for now and see how it goes in 3 months or maybe lesser? haha depends whether my boss increase my pay................................. FAT HOPE.

Of course.. lastly.. my jobscope includes.. surfing net like how i'm blogging now. :)

Something that can happen

Something that can happen if we put our heart to plan and work on it. The effort of 4 people.. Coming together with what we have.. Using it as the power that was given to us. COOOOL! It may be a parable now but if we can last it through.. then you will get to see the big picture!! :))

LETS DO IT !

end of job hunt but still hopeful for a dream

Yes! That's so called the end of my job hunting after many many weeks! I was offered a position in Starlight Advertising as a media coordinator!

Starlight Advertising is pride as the longest running local advertising agency! It has been around since 1952 and has come a long way! So what does a media coordinator do?

The ideal job scope of a coordinator is basically advising the clients on the medium to advertise in in order for the message of the ads to get across effectively. Of course i will definitely have to start with the easiest and i will only know what i will be doing on Monday!

Before i was given a call by Starlight yesterday, i was called up by one of the most impactful and creative agencies called TBWA. They handle accounts like Visa, Singapore Airlines, Standard Chartered and many more prominent companies that we know! If you think the advertisement are creative, it's the work of TBWA.

I was so excited about this call! They called to basically find out more about my interest and although what they are offering me is not what i want to do but i think it could just help me a lot more in my career advancement! I think the position of a web specialist handling big client's account is not too bad either yah? :)

Another reason why i was so excited about it was that 2 years ago, i participated in an advertising competition. TBWA was one of the companies involved and my mentor for that compy was an Account Director from TBWA. I was so into them that when i was asked on the survey form which agency i would like to go into if i were chosen, i placed them above the likes of Ogilvy & Mather, DDB and Saatchi & Saatchi.

Will my dream company contact me tomorrow for an interview? I'm really hopeful of that. If not i will stick to Starlight which is also good because a smaller environment gives me more opportunities to learn all the traits in an agency!

Well, i'm leaving this to God because i made a prayer that if within thursday and friday i'm given a chance for interview @ TBWA and i'm chosen.. that's a sign. If not, that is also another sign. :)